Yep, that’s me in the photo—age 4, pageant-ready, lacy gloves, big grin, and even bigger dreams.
Today, I’m launching Beauty Undressed on my 44th birthday. A full-circle moment, really. From pageant curls and lip gloss to 20+ years behind the chair, working with women, celebrities, and brands—this newsletter is a love letter to the journey.
Ever since I was little, I’ve been drawn to beauty—not just the glitz, but the magic of creating something. Of helping someone feel seen. That’s always been my why—a mix of deep creativity and a desire to serve others.
When I moved to LA almost 15 years ago, I was just a girl with an obsession for hair, a big heart for my clients, and a dream of making it in the beauty world. I spent my days behind the chair in Beverly Hills, slowly building a clientele while dipping my toes into editorial work.
But I knew I wanted to do more than just hair.
I wanted to help people feel confident in their own beauty routines—even when they weren’t sitting in my chair. So between clients, I started a blog and a scrappy little YouTube channel—just me, a camera, and some tutorials for my hometown clients back in San Luis Obispo.
No fluff. No pressure. Just sharing what I loved.
And somehow… it took off. That little channel exploded. A two-page feature in Lucky Magazine followed (RIP print!), and from there, everything changed.
That was the moment I realized: it’s not just about products or trends—it’s about helping people connect to themselves through beauty. Because when something feels right—your hair, your home, your skin, your vibe—you show up a little taller. A little more you.
So, what is Beauty Undressed?
It’s beauty, stripped back.
No overhyped marketing.
No pressure to be perfect.
No trends for the sake of trends.
Just real talk, expert advice, and honest insights from someone who’s been doing this for over two decades.
Because I’ve stood in Sephora too—overwhelmed, wondering: what actually works? What’s worth my money?
And now, I want to share what I’ve learned—with you.
I started this Substack because I was craving more depth and less noise. I’ve fallen in love with the way this space invites slower conversations, more intention, and real connection. It feels like sitting down over coffee or savoring a delicious dinner—unrushed, honest, and full of heart. My hope is that Beauty Undressed leaves you feeling seen, supported, and inspired to celebrate and express your own beauty.
What You’ll Find Here:
Beauty advice from a pro that makes your routine easier and more effective
Honest product reviews (I test it all, and I’ll tell you what’s not worth it)
Subscriber-only discounts you won’t find anywhere else
Stories from my work/life and motherhood journey—the beautiful, messy, figuring-it-out-as-I-go kind
Home + travel inspiration (because I’m as obsessed with sanctuary spaces as I am with great shampoo)
Intentional living rituals—because beauty starts from the inside out
If you’re a free subscriber you’ll get occasional posts but for my paid subscribers you’ll be getting full access to all of the above and more that I can’t wait to share with you!
Coming Soon:
My Beauty Edit: love it or leave it reviews, GRWM playlists, and my discoveries
Hair Loss: The Most I’ve Ever Cried About My Hair—and What Actually Works
My Puglia Travel Guide: What Instagram Doesn’t Tell You
I’ll be posting once a week—no fluff, no filters. Just beauty, stripped back.
Because at the end of the day, I don’t just want to show you how to do your hair. I want to inspire and empower you to feel more like you.
Will you join me?
P.S. Launching this on my birthday feels a little vulnerable—but it also feels right. Thank you for being here. I can't wait to grow with you.
Xo,
Looking forward to this! Really would love your perspective on skincare and anti aging because you look great and I need to know if botox is my only answer if I want to look like that!
Excited to see/ read more! ❤️